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I am often asked, “How do you it? Where do you find the time to work a full time job and also write books?” The answer is simple. I make the time. However simple the answer might be, actually doing it can be quite difficult.

I get up at 5:15 every morning. The first thing I do is turn on my computer, and log into my office. I am the network administrator for an international shipping company. That means I have to make sure everything is working properly before anyone else logs into the system. I do what I need to do there, and then I exercise. Yes, that’s right, sit-ups, touching my toes (which I can still do!) buttock tucks, the whole nine yards. After that, I get myself ready for work.

Without fail, I meditate before I have breakfast. I credit my meditation practice with training me to have the concentration I need to write. After I eat, I leave for work.

I put in a full day, doing what network administrators do. Computers are my life at the office. I do anything and everything that needs to be done to keep an office of more than fifty people running smoothly. We also have international users that remotely log into our network. Part of my job is to make sure they are connecting properly, too.

Once I get home, I have some dinner. Then, I start my writing workday. Weekday evenings, I try to put in a few hours at the computer before going to bed. If I need help shifting out of the problems of my workday, I use music. I have a Bose Sound Machine and wireless headphones that help me shut out the world and get into my writing space. I reread a page or two of what I last wrote and hope that the next line will come. It usually does.

The lion’s share of the writing happens on weekends. I usually spend at least twelve hours on Saturday and Sunday at my computer. Sometimes, it can be longer. On Monday morning, the cycle starts over again. Oh, yes, I took a week’s vacation to work on Take Me There. I had an April 15th deadline.

I lost some ground last February when I got the flu and couldn’t write if my life depended on it! I had a fever of 103.4, the highest fever of my adult life! To catch up, I put in nine consecutive twelve to fifteen hour days working on my manuscript. I only stopped to go back to work on Monday, and to do the blogging week for Romantic Inks. Come Saturday, I will be back in the harness.

Now comes the real question! How do I do it? As I’m writing this, I’m thinking no one is going to believe I keep this schedule. But I do. I’ve been doing it for almost two years now, since I signed my first contract with Kensington. Once I hit the two year mark in June, I will have written three novels and two novellas budgeting my time as I do. I haven’t missed a deadline yet, not even when my mother passed away last June. I came home from the funeral with page proofs waiting for Sins and Secrets. I plunged in, read and corrected them.

There is a single driving force behind how I manage this. I am a writer. That is different than being an author. Being an author is an occupation. Being a writer is a vocation.

The intangible something inside that compels me to write is not at all comfortable. The words don’t start in my mind. They seem to well up from my chest. Sometimes it feels like an alien is about to burst out. I fully expect one day Sigourney Weaver will show up in her Ripley costume, gun in hand, ready to take me out!

No matter how tired I am, and trust me, I do get tired, I have to write. The alien inside me needs to be appeased, or it will eat me alive! I am amused by the number of people who have said to me that someday, they’re going to write a book. The only way to write a book is to sit down and do it! Procrastination does not a novel make. It doesn’t matter if it’s a blank page, or a white screen from Microsoft Word on a monitor, it has to be filled with words. Those words are the writer’s responsibility. No one is going to do it for you. You have to do it yourself.

Of course, along with the fire that burns in the heart of a writer, there also has to be technical skill. To become a published author, you have to not only want to write, you have to be able to write. It astonishes me at times when I meet people who can’t put three sentences together in a coherent paragraph and expect to get published. The competition is extraordinary. You have to be good to get published. Period! End of story!

Talent notwithstanding, you have to also be willing to do what I’m doing. There aren’t many published authors these days who can make a living wage writing. Certainly, I’m not one of them, at least not yet. That’s why I get up at 5:15 everyday. I have to pay my bills.

So, to finally answer the question I’ve been asked so many times, that’s how I do it. My way isn’t for everyone. But it’s working for me. I have the books to prove it!

I am often asked, “How do you it? Where do you find the time to work a full time job and also write books?” The answer is simple. I make the time. However simple the answer might be, actually doing it can be quite difficult.

I get up at 5:15 every morning. The first thing I do is turn on my computer, and log into my office. I am the network administrator for an international shipping company. That means I have to make sure everything is working properly before anyone else logs into the system. I do what I need to do there, and then I exercise. Yes, that’s right, sit-ups, touching my toes (which I can still do!) buttock tucks, the whole nine yards. After that, I get myself ready for work.

Without fail, I meditate before I have breakfast. I credit my meditation practice with training me to have the concentration I need to write. After I eat, I leave for work.

I put in a full day, doing what network administrators do. Computers are my life at the office. I do anything and everything that needs to be done to keep an office of more than fifty people running smoothly. We also have international users that remotely log into our network. Part of my job is to make sure they are connecting properly, too.

Once I get home, I have some dinner. Then, I start my writing workday. Weekday evenings, I try to put in a few hours at the computer before going to bed. If I need help shifting out of the problems of my workday, I use music. I have a Bose Sound Machine and wireless headphones that help me shut out the world and get into my writing space. I reread a page or two of what I last wrote and hope that the next line will come. It usually does.

The lion’s share of the writing happens on weekends. I usually spend at least twelve hours on Saturday and Sunday at my computer. Sometimes, it can be longer. On Monday morning, the cycle starts over again. Oh, yes, I took a week’s vacation to work on Take Me There. I had an April 15th deadline.

I lost some ground last February when I got the flu and couldn’t write if my life depended on it! I had a fever of 103.4, the highest fever of my adult life! To catch up, I put in nine consecutive twelve to fifteen hour days working on my manuscript. I only stopped to go back to work on Monday, and to do the blogging week for Romantic Inks. Come Saturday, I will be back in the harness.

Now comes the real question! How do I do it? As I’m writing this, I’m thinking no one is going to believe I keep this schedule. But I do. I’ve been doing it for almost two years now, since I signed my first contract with Kensington. Once I hit the two year mark in June, I will have written three novels and two novellas budgeting my time as I do. I haven’t missed a deadline yet, not even when my mother passed away last June. I came home from the funeral with page proofs waiting for Sins and Secrets. I plunged in, read and corrected them.

There is a single driving force behind how I manage this. I am a writer. That is different than being an author. Being an author is an occupation. Being a writer is a vocation.

The intangible something inside that compels me to write is not at all comfortable. The words don’t start in my mind. They seem to well up from my chest. Sometimes it feels like an alien is about to burst out. I fully expect one day Sigourney Weaver will show up in her Ripley costume, gun in hand, ready to take me out!

No matter how tired I am, and trust me, I do get tired, I have to write. The alien inside me needs to be appeased, or it will eat me alive! I am amused by the number of people who have said to me that someday, they’re going to write a book. The only way to write a book is to sit down and do it! Procrastination does not a novel make. It doesn’t matter if it’s a blank page, or a white screen from Microsoft Word on a monitor, it has to be filled with words. Those words are the writer’s responsibility. No one is going to do it for you. You have to do it yourself.

Of course, along with the fire that burns in the heart of a writer, there also has to be technical skill. To become a published author, you have to not only want to write, you have to be able to write. It astonishes me at times when I meet people who can’t put three sentences together in a coherent paragraph and expect to get published. The competition is extraordinary. You have to be good to get published. Period! End of story!

Talent notwithstanding, you have to also be willing to do what I’m doing. There aren’t many published authors these days who can make a living wage writing. Certainly, I’m not one of them, at least not yet. That’s why I get up at 5:15 everyday. I have to pay my bills.

So, to finally answer the question I’ve been asked so many times, that’s how I do it. My way isn’t for everyone. But it’s working for me. I have the books to prove it!

There’s nothing like writing a story. It is a truly satisfying creative process. In order to write a story that people will enjoy. You need to understand the key elements that all good writers use in stories. In this article we will explore these elements.

1. Brainstorming

Ask yourself these questions:

What are you are going to write about? Who will be your audience? How much do you know about what you want to write about? What do I need to find out?

2. Write from a Specific Point of View

First person: “I”

Second person: “You” (rarely used)

Third person: “She/He” (Used the majority of time but in a “limited” way) Limited simply means that the story is told through the eyes of one particular character.

3. Starting Your Story

Your story should begin in such a way that it grabs the readers attention and never lets them go, some ways to begin are: Sound Effects, for example: Splash! Pop! Another way to begin is with dialogue, that is, two or more characters having a conversation. Using action is also another way to start. Whatever you choose, you must do it in a way that draws the reader in from the very beginning, if you fail to do this then no matter how good your story gets down the road it will be pointless as you have already lost your audience.

4. Setting

Place your characters in a setting. This is where you are to use descriptive words that let your readers see, hear and even smell the setting. The setting establishes the time and place in which the story takes place. Give your readers a snapshot view of the environment so that they can see it in their mind’s eye and feel as if they are really there.

5. Characters

Characters are part of the life blood of fiction. Here are some of the types of characters you may want to create.

Main Character (Protagonist): All the action revolves around this person.

Villain (Antagonist): This person or persons oppose the main character at every turn. Villains can also become allies of the main character down the road. People change in real life as well as in stories.

Friends (Sidekicks): This person or persons helps the main character.

6. Conflict

Good conflict allows your readers to become even more involved in the plot. Conflict can arise within the characters, with other people or even with nature. The needs of characters are what drives them into action. Conflict is created when obstacles are put in the way of the characters. Here are some types of conflict that can arise in a story:

The main character vs. others

The main character vs. his /her own inner self

The main character vs. situations he/she faces in life

The main character vs. society

7. Dialogue

Finally lets take a look at the purpose and use of dialogue. Dialogue is used in conversation between your characters. The characters may also have dialogue with themselves. Good dialogue tells the reader something about the characters state of mind or personality. Dialogue should be surrounded by action and move the story along. So make every conversation count!

There’s nothing like writing a story. It is a truly satisfying creative process. In order to write a story that people will enjoy. You need to understand the key elements that all good writers use in stories. In this article we will explore these elements.

1. Brainstorming

Ask yourself these questions:

What are you are going to write about? Who will be your audience? How much do you know about what you want to write about? What do I need to find out?

2. Write from a Specific Point of View

First person: “I”

Second person: “You” (rarely used)

Third person: “She/He” (Used the majority of time but in a “limited” way) Limited simply means that the story is told through the eyes of one particular character.

3. Starting Your Story

Your story should begin in such a way that it grabs the readers attention and never lets them go, some ways to begin are: Sound Effects, for example: Splash! Pop! Another way to begin is with dialogue, that is, two or more characters having a conversation. Using action is also another way to start. Whatever you choose, you must do it in a way that draws the reader in from the very beginning, if you fail to do this then no matter how good your story gets down the road it will be pointless as you have already lost your audience.

4. Setting

Place your characters in a setting. This is where you are to use descriptive words that let your readers see, hear and even smell the setting. The setting establishes the time and place in which the story takes place. Give your readers a snapshot view of the environment so that they can see it in their mind’s eye and feel as if they are really there.

5. Characters

Characters are part of the life blood of fiction. Here are some of the types of characters you may want to create.

Main Character (Protagonist): All the action revolves around this person.

Villain (Antagonist): This person or persons oppose the main character at every turn. Villains can also become allies of the main character down the road. People change in real life as well as in stories.

Friends (Sidekicks): This person or persons helps the main character.

6. Conflict

Good conflict allows your readers to become even more involved in the plot. Conflict can arise within the characters, with other people or even with nature. The needs of characters are what drives them into action. Conflict is created when obstacles are put in the way of the characters. Here are some types of conflict that can arise in a story:

The main character vs. others

The main character vs. his /her own inner self

The main character vs. situations he/she faces in life

The main character vs. society

7. Dialogue

Finally lets take a look at the purpose and use of dialogue. Dialogue is used in conversation between your characters. The characters may also have dialogue with themselves. Good dialogue tells the reader something about the characters state of mind or personality. Dialogue should be surrounded by action and move the story along. So make every conversation count!

Did you know that if you’re marketing your book to sell books, you may be marketing for all the wrong reasons? Why? Well frankly, marketing a book to make sales will rarely ring the cash register; in fact, most of the time it amounts to what I call the “anti-sale,” the sale that always seems to elude you.

If you’re looking at your last 12 months of marketing and wondering what went wrong, ask yourself one question: “What was the driving force behind my book marketing choices?”

In a recent coaching session an author told me: “I spent $30,000 on advertising and I don’t know why I haven’t sold a single book.” Why did the author advertise? Because she thought it would sell books. Now you might think that $30k is extreme, and perhaps it is, but she isn’t the only one. Most of the topics of conversation during coaching calls, consultations or classes I teach are: “I’ve spent all this money and done all this work, what am I doing wrong?” What you’re doing wrong is selling the book and not the message or the benefits. In other words, you’re marketing your books for all the wrong reasons.

It’s not that dissimilar from scheduling a slew of book signings because you think you “have to” or because you’re hoping to sell scads of books. If you hate doing them, and they’re not working, why bother?

Let’s take a look at the example of our $30k author more closely. She had a book about child rearing, she was a noted speaker, a child psychologist and was quoted extensively in the media. The odd thing was, when you walked into her office her book was no where to be found. “I don’t want to be boastful about my book.” She said, “I think selling my book to my patients is unethical.” Well, perhaps she’s right, but still, she was missing the point. The point was that she had her buyers in front of her all the time and yet she overlooked them in search of the almighty book sale.

In fact, I found out later that she wasn’t even selling her book at her speaking sessions. Why? Because she thought the ad space she bought would be enough to carry the momentum of the book. When we finally broke down her marketing campaign and her options, she realized that she could sell thousands of copies of her book and it wouldn’t cost her a dime. She had at her disposal hungry buyers she wasn’t even tapping into.

So are you missing your buyers? What piece of your campaign have you overlooked in an attempt to “sell” your book? To distill this even further, let’s go through an exercise together to help unearth some marketing opportunities you might be overlooking. When you do this exercise I want you to remove the notion of book sales from your vernacular, what I mean is I want you to start looking at your efforts through a different lens:

On a separate sheet of paper, list all the marketing that you’ve done for your book. This may take a while, but seeing it all on paper will be helpful. List everything, even the minutiae.

Now that you have your list, let’s take a hard look at it. First off, I want you to cross off the marketing you’ve done that has just been a total waste of your time.

Next, go through and star everything that worked really well. Remember, by “really well,” I don’t mean book sales, although that could have been a result of your efforts; I mean star the items you really enjoyed doing that seemed to get you great feedback.

What you have left will be a list of mediocre things, marketing ideas you tried that did reasonably well (at least enough so you didn’t feel you needed to cross them off with the first batch). Take a hard look at the starred items, what do you see? Quite possibly you see a list of things that a) you loved doing, and b) that sold you some books despite the fact that you didn’t think it would.

Now let’s expand on that starred list. For example, if you have “book events” on this list, how can you expand this?

Next, I want you to make a list of the items you’re missing. If you are brainstorming an expansion of your star list these missing pieces might be self-evident or they may require some additional brainstorming.

The idea behind this exercise is to become very clear on what’s working and what isn’t and to focus on the stuff you love doing. Generally the stuff you love is dialed directly into your audience. And if you love it, you’ll probably do more of it, and hopefully this will lead you to book sales.

In author coaching I’ve found that we often set aside the stuff we love because we think book marketing should be hard. Let me tell you, it doesn’t have to be. And if you’re doing stuff that’s hard, you’re probably marketing for all the wrong reasons, anyway.

In a recent interview, media darling Rachael Ray cited that for years she did only local media. She would do cooking show after cooking show, often losing money on each one (when you factored in her time, gas, supplies, etc.). So why did she keep doing it? Because she loved it and because it’s what she wanted to do. Now, of course, she’s on everything from your local cross-town bus to any and all kitchen supplies. I’m not saying that her way of marketing is a recipe for success. Certainly, it worked for her, but the bigger message is that when you do what you love, you’ll keep at it, and that’s the key. Whatever you do, you must love it, and you must do a lot of it.

This coming year can be a revelation for your campaign if you take the time to figure out what worked, what didn’t, and what you’d love to do more of. Do it because you love it, and the sales will follow. You can bank on it!

While mulling over what to talk about in my last blog, my husband had a suggestion I found irresistible! More joking than serious, he said, “Why don’t you talk about the sex appeal of older men, and call it ‘Who’s Your Daddy’?”

He never thought I would take him seriously. Well, as you can see, I did. By older, I am specifically talking about men past fifty. Yes, I have an eye for young stud puppets, cut and lean sex machines! But many of those to die for men look that way to attract other men. Although nice to ogle, it’s rather like pressing your nose against the candy store window. Drooling over the goodies is as far as you get.

The rugged virility I am talking about in older men I know about first hand. Working in the shipping industry as long as I have, I know sailors. These are not Navy sailors, they are Merchant Mariners. They have spent a good part of their lives on commercial ships, sailing all over the world. Once they came ashore, they continued to work with ships in a variety of roles.

Because of the requirements of my job, I have to travel occasionally. I have been to Singapore, Tokyo, Copenhagen, Barcelona and Norway. In all of these places, I have met sailors. I’ve talked to them, drank with them and been accepted by them. They’ve told me stories that have made me laugh until the tears ran. In fact, I’m writing an anthology called Hello, Sailor which will be released sometime in 2008. It is a collection of three novellas based upon the stories I’ve been told by my sailor friends.

These men are career mariners. They are strong individuals, free wheeling, opinionated, wickedly funny, and sexy. Most of all &ndash God bless them &ndash they LOVE women! You might be surprised to hear that they not only love women, they respect women. Of course they tell dirty jokes! They’re sailors after all. But whenever I have socialized with them, individually or in a group, I am treated with such courtesy it borders on gallantry. Not even my husband (don’t tell him I said this!) is as courteous and mannerly as they are.

They aren’t pretty boys. Far from it. They carry themselves with an aura of masculinity that can only be achieved with years of self sufficiency. Being a sailor is not an easy life. Hard work and hard living show on their faces, rugged character etched in every line. Perhaps they wouldn’t be considered classically handsome. They are nonetheless attractive in their manliness, maturity and individuality.

In our youth oriented culture, it is a refreshing reminder to know that sex appeal doesn’t diminish as the birthday candles increase. Both men and women remain sexual beings for as long as the fire burns inside. I have every intention of keeping my fire stoked for many more years. I think my sailor friends feel the same way.

As a final note, the piece below eloquently summarizes how I feel about my life, and my writing.

In 1981, Lena Horne did a one woman Broadway show called “Lena Horne &ndash The Lady and her Music.” In the show, she referred to herself as a late bloomer. I find I am appreciating her comment more now than I ever have before.

Early in the show, she sang her signature song “Stormy Weather”, much like she sang it in the movie. Late in the show’s second half, she announced her next number by saying ‘’I had to grow into this song.’’

And then what does she do? She sings ‘’Stormy Weather’’ all over again. Only this time she sings it as if she had just grown into it, as if she had never sung it before. The words poured out of her, with a gospel fervor that covered her, and the audience, with sweat and tears.

I am growing into my song as Lena did hers, learning to sing it all over again, in a new way, with a new perspective. Who knew it could be this good!

Did you know that if you’re marketing your book to sell books, you may be marketing for all the wrong reasons? Why? Well frankly, marketing a book to make sales will rarely ring the cash register; in fact, most of the time it amounts to what I call the “anti-sale,” the sale that always seems to elude you.

If you’re looking at your last 12 months of marketing and wondering what went wrong, ask yourself one question: “What was the driving force behind my book marketing choices?”

In a recent coaching session an author told me: “I spent $30,000 on advertising and I don’t know why I haven’t sold a single book.” Why did the author advertise? Because she thought it would sell books. Now you might think that $30k is extreme, and perhaps it is, but she isn’t the only one. Most of the topics of conversation during coaching calls, consultations or classes I teach are: “I’ve spent all this money and done all this work, what am I doing wrong?” What you’re doing wrong is selling the book and not the message or the benefits. In other words, you’re marketing your books for all the wrong reasons.

It’s not that dissimilar from scheduling a slew of book signings because you think you “have to” or because you’re hoping to sell scads of books. If you hate doing them, and they’re not working, why bother?

Let’s take a look at the example of our $30k author more closely. She had a book about child rearing, she was a noted speaker, a child psychologist and was quoted extensively in the media. The odd thing was, when you walked into her office her book was no where to be found. “I don’t want to be boastful about my book.” She said, “I think selling my book to my patients is unethical.” Well, perhaps she’s right, but still, she was missing the point. The point was that she had her buyers in front of her all the time and yet she overlooked them in search of the almighty book sale.

In fact, I found out later that she wasn’t even selling her book at her speaking sessions. Why? Because she thought the ad space she bought would be enough to carry the momentum of the book. When we finally broke down her marketing campaign and her options, she realized that she could sell thousands of copies of her book and it wouldn’t cost her a dime. She had at her disposal hungry buyers she wasn’t even tapping into.

So are you missing your buyers? What piece of your campaign have you overlooked in an attempt to “sell” your book? To distill this even further, let’s go through an exercise together to help unearth some marketing opportunities you might be overlooking. When you do this exercise I want you to remove the notion of book sales from your vernacular, what I mean is I want you to start looking at your efforts through a different lens:

On a separate sheet of paper, list all the marketing that you’ve done for your book. This may take a while, but seeing it all on paper will be helpful. List everything, even the minutiae.

Now that you have your list, let’s take a hard look at it. First off, I want you to cross off the marketing you’ve done that has just been a total waste of your time.

Next, go through and star everything that worked really well. Remember, by “really well,” I don’t mean book sales, although that could have been a result of your efforts; I mean star the items you really enjoyed doing that seemed to get you great feedback.

What you have left will be a list of mediocre things, marketing ideas you tried that did reasonably well (at least enough so you didn’t feel you needed to cross them off with the first batch). Take a hard look at the starred items, what do you see? Quite possibly you see a list of things that a) you loved doing, and b) that sold you some books despite the fact that you didn’t think it would.

Now let’s expand on that starred list. For example, if you have “book events” on this list, how can you expand this?

Next, I want you to make a list of the items you’re missing. If you are brainstorming an expansion of your star list these missing pieces might be self-evident or they may require some additional brainstorming.

The idea behind this exercise is to become very clear on what’s working and what isn’t and to focus on the stuff you love doing. Generally the stuff you love is dialed directly into your audience. And if you love it, you’ll probably do more of it, and hopefully this will lead you to book sales.

In author coaching I’ve found that we often set aside the stuff we love because we think book marketing should be hard. Let me tell you, it doesn’t have to be. And if you’re doing stuff that’s hard, you’re probably marketing for all the wrong reasons, anyway.

In a recent interview, media darling Rachael Ray cited that for years she did only local media. She would do cooking show after cooking show, often losing money on each one (when you factored in her time, gas, supplies, etc.). So why did she keep doing it? Because she loved it and because it’s what she wanted to do. Now, of course, she’s on everything from your local cross-town bus to any and all kitchen supplies. I’m not saying that her way of marketing is a recipe for success. Certainly, it worked for her, but the bigger message is that when you do what you love, you’ll keep at it, and that’s the key. Whatever you do, you must love it, and you must do a lot of it.

This coming year can be a revelation for your campaign if you take the time to figure out what worked, what didn’t, and what you’d love to do more of. Do it because you love it, and the sales will follow. You can bank on it!

While mulling over what to talk about in my last blog, my husband had a suggestion I found irresistible! More joking than serious, he said, “Why don’t you talk about the sex appeal of older men, and call it ‘Who’s Your Daddy’?”

He never thought I would take him seriously. Well, as you can see, I did. By older, I am specifically talking about men past fifty. Yes, I have an eye for young stud puppets, cut and lean sex machines! But many of those to die for men look that way to attract other men. Although nice to ogle, it’s rather like pressing your nose against the candy store window. Drooling over the goodies is as far as you get.

The rugged virility I am talking about in older men I know about first hand. Working in the shipping industry as long as I have, I know sailors. These are not Navy sailors, they are Merchant Mariners. They have spent a good part of their lives on commercial ships, sailing all over the world. Once they came ashore, they continued to work with ships in a variety of roles.

Because of the requirements of my job, I have to travel occasionally. I have been to Singapore, Tokyo, Copenhagen, Barcelona and Norway. In all of these places, I have met sailors. I’ve talked to them, drank with them and been accepted by them. They’ve told me stories that have made me laugh until the tears ran. In fact, I’m writing an anthology called Hello, Sailor which will be released sometime in 2008. It is a collection of three novellas based upon the stories I’ve been told by my sailor friends.

These men are career mariners. They are strong individuals, free wheeling, opinionated, wickedly funny, and sexy. Most of all &ndash God bless them &ndash they LOVE women! You might be surprised to hear that they not only love women, they respect women. Of course they tell dirty jokes! They’re sailors after all. But whenever I have socialized with them, individually or in a group, I am treated with such courtesy it borders on gallantry. Not even my husband (don’t tell him I said this!) is as courteous and mannerly as they are.

They aren’t pretty boys. Far from it. They carry themselves with an aura of masculinity that can only be achieved with years of self sufficiency. Being a sailor is not an easy life. Hard work and hard living show on their faces, rugged character etched in every line. Perhaps they wouldn’t be considered classically handsome. They are nonetheless attractive in their manliness, maturity and individuality.

In our youth oriented culture, it is a refreshing reminder to know that sex appeal doesn’t diminish as the birthday candles increase. Both men and women remain sexual beings for as long as the fire burns inside. I have every intention of keeping my fire stoked for many more years. I think my sailor friends feel the same way.

As a final note, the piece below eloquently summarizes how I feel about my life, and my writing.

In 1981, Lena Horne did a one woman Broadway show called “Lena Horne &ndash The Lady and her Music.” In the show, she referred to herself as a late bloomer. I find I am appreciating her comment more now than I ever have before.

Early in the show, she sang her signature song “Stormy Weather”, much like she sang it in the movie. Late in the show’s second half, she announced her next number by saying ‘’I had to grow into this song.’’

And then what does she do? She sings ‘’Stormy Weather’’ all over again. Only this time she sings it as if she had just grown into it, as if she had never sung it before. The words poured out of her, with a gospel fervor that covered her, and the audience, with sweat and tears.

I am growing into my song as Lena did hers, learning to sing it all over again, in a new way, with a new perspective. Who knew it could be this good!

When it comes to convincing a reader to buy, sometimes there’s nothing more compelling than a good sales pitch. Yes, you can have excellent back copy, a stunning cover, but nothing makes a reader morph into a buyer quicker than a hefty pitch that pushes every single hot button (and even a few they didn’t know they had). Video as a means to promote a book is a great sales pitch, but only if it’s done right. What do I mean by “done right”?

With all the talk today about using video to promote your book, it’s easy to get caught up in a YouTube-driven world. It’s a great idea certainly but there’s one catch: you’ve got to make your viewer feel something. An example of this is a recent video posted to Yahoo videos (it also landed on YouTube) about a contestant (Paul Potts) on Britain’s Got Talent. While not an author (yet) the video shows us clearly what we mean by emotion. Don’t believe me? Take a look for yourself.

.youtube.com/watch?v=exyJ2CSfrHo

The video became so popular (almost overnight) that within a few days it made it to the U.S. and into the hands of millions of viewers. Why? Well, let’s think about this. If you’ve ever watched an episode of American Idol or a version of the program you know that the most favored contestants are the underdogs, the ones who just show up and blow the judges away. That’s the biggest emotional hot button on any of these types of shows and that’s why the Paul Potts video made such an impact online. Of course he had talent, but talent in the absence of a true underdog factor wouldn’t have made this video as successful as it was.

In fact, not only that but every major media outlet is clamoring for an interview with Paul. He’s become a sensation. The video gave him exposure to people globally and it tapped into an emotion - but more than that, it tapped into the right emotion. That is key. If the Paul Potts video had been scary, or disturbing, or flat out boring, who would have cared? So if you’re considering doing a book video for your own tome, don’t sell yourself short by just “telling the story,” do it in such a way that grabs your reader, engages them and hits them right in their emotional hot buttons. Know the triggers your audience responds to and incorporate that into your video.

Check out this video that MonkeyCMedia did for a book we worked on: .redhotinternetpublicity.com/trailers/engaged.html

Here are some ways to make the most of your video:

1) Have you been YouTube’d? If you haven’t this is the #1 place to load your book video.

2) Put your video on your own website, don’t let a single visitor land on your site without getting the “touch and feel” of your book.

3) Send a sample of your book video to every media contact you pitch. Never let a press kit leave your office without a disc.

4) Got a social networking page? If you do (and you should) add the clip or a link to it on the page.

5) When you pitch the media, don’t forget to insert a link to the trailer in your email. Don’t send it as an attachment; chances are an overaggressive spam filter will have it for lunch.

6) Blog about it every chance you get. No, I’m not talking about repeating a blog over and over but blog on what success you’ve had thanks to your video. And oh, yes, add a link to the book video too.

7) Trying to get a signing but have been unsuccessful? Let your book speak for itself, literally. Drop off a copy of your book trailer to an as-yet-unconvinced bookstore person and I can almost bet you’ll get a signing in the store.

Ready for your close-up? There’s no quicker way to a potential producer’s heart than through his eyes and ears. Seeing a book come to life can sometimes be a great way to sell someone on the concept of turning your book into a movie.

9) If you’re doing a signing bring the book video to show while you’re signing books. I’ve known authors who’ve done this and they sold almost twice as many books. The video really pulls in readers!

10) Just like you can tell a book by its cover, you can often tell a book video by its packaging. Get your CD cover professionally printed, don’t skim on the first impression! In fact, why not have your video burned to a business card size cd that you can pop into the card slot of a presentation folder?

When it comes to convincing a reader to buy, sometimes there’s nothing more compelling than a good sales pitch. Yes, you can have excellent back copy, a stunning cover, but nothing makes a reader morph into a buyer quicker than a hefty pitch that pushes every single hot button (and even a few they didn’t know they had). Video as a means to promote a book is a great sales pitch, but only if it’s done right. What do I mean by “done right”?

With all the talk today about using video to promote your book, it’s easy to get caught up in a YouTube-driven world. It’s a great idea certainly but there’s one catch: you’ve got to make your viewer feel something. An example of this is a recent video posted to Yahoo videos (it also landed on YouTube) about a contestant (Paul Potts) on Britain’s Got Talent. While not an author (yet) the video shows us clearly what we mean by emotion. Don’t believe me? Take a look for yourself.

.youtube.com/watch?v=exyJ2CSfrHo

The video became so popular (almost overnight) that within a few days it made it to the U.S. and into the hands of millions of viewers. Why? Well, let’s think about this. If you’ve ever watched an episode of American Idol or a version of the program you know that the most favored contestants are the underdogs, the ones who just show up and blow the judges away. That’s the biggest emotional hot button on any of these types of shows and that’s why the Paul Potts video made such an impact online. Of course he had talent, but talent in the absence of a true underdog factor wouldn’t have made this video as successful as it was.

In fact, not only that but every major media outlet is clamoring for an interview with Paul. He’s become a sensation. The video gave him exposure to people globally and it tapped into an emotion - but more than that, it tapped into the right emotion. That is key. If the Paul Potts video had been scary, or disturbing, or flat out boring, who would have cared? So if you’re considering doing a book video for your own tome, don’t sell yourself short by just “telling the story,” do it in such a way that grabs your reader, engages them and hits them right in their emotional hot buttons. Know the triggers your audience responds to and incorporate that into your video.

Check out this video that MonkeyCMedia did for a book we worked on: .redhotinternetpublicity.com/trailers/engaged.html

Here are some ways to make the most of your video:

1) Have you been YouTube’d? If you haven’t this is the #1 place to load your book video.

2) Put your video on your own website, don’t let a single visitor land on your site without getting the “touch and feel” of your book.

3) Send a sample of your book video to every media contact you pitch. Never let a press kit leave your office without a disc.

4) Got a social networking page? If you do (and you should) add the clip or a link to it on the page.

5) When you pitch the media, don’t forget to insert a link to the trailer in your email. Don’t send it as an attachment; chances are an overaggressive spam filter will have it for lunch.

6) Blog about it every chance you get. No, I’m not talking about repeating a blog over and over but blog on what success you’ve had thanks to your video. And oh, yes, add a link to the book video too.

7) Trying to get a signing but have been unsuccessful? Let your book speak for itself, literally. Drop off a copy of your book trailer to an as-yet-unconvinced bookstore person and I can almost bet you’ll get a signing in the store.

Ready for your close-up? There’s no quicker way to a potential producer’s heart than through his eyes and ears. Seeing a book come to life can sometimes be a great way to sell someone on the concept of turning your book into a movie.

9) If you’re doing a signing bring the book video to show while you’re signing books. I’ve known authors who’ve done this and they sold almost twice as many books. The video really pulls in readers!

10) Just like you can tell a book by its cover, you can often tell a book video by its packaging. Get your CD cover professionally printed, don’t skim on the first impression! In fact, why not have your video burned to a business card size cd that you can pop into the card slot of a presentation folder?