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What IS a best-selling author?

You have to answer that in your own mind.

Technically, it’s any book that makes it into the Top 100 list at ANY online or offline bookstore.

However, what does it mean to you?

Is it someone who sells 300-500 books in a day through online bookstores like Amazon.com and makes the top 10?

Is it only the person who makes it to #1?

Is it the person who sells their book from their own website and makes $10,000 in a few months?

Or does it have to be a specific list… like the New York Times best seller list?

What does it mean to you?

It’s a tough call. But you CAN have it all.

Selling your book through an online or offline bookstore will mean less money for you upfront, but will provide you far more leverage in the long run.

Selling your book from your own website and taking your own orders will mean far more money in the bank for you initially, but you’ll have to work a little harder on the back-end to get the recognition you deserve.

Both ways work. Neither way is right. It’s really what’s right for you.

Let’s talk about the steps necessary to make your book a bestseller whether you want to do it through an online bookstore or from your own website.

1) Pick the specific day you want to become a best seller.

Focusing on a specific day is what provides you the leverage to sell a large amount of books quickly. Selling 500 books over 6 months is not as impressive as selling 500 books in one or two days.

2) Create your “what’s in it for me?” offer.

Your book is a valuable resource for your clients. But selling it alone puts it up against all the other books already on the market for your subject. I don’t like those odds.

What you need is something “extra” — something that really let’s the perspective buyer know that you want to help them.

If you were to sell your book (for let’s say $20) and then offered everyone who purchased your book on the specific day you decided on in step 1 around $200 in bonuses from experts… do you think they’d be more likely to buy? And buy on that day?

Of course they would.

This is the step where you stop thinking about you and start thinking about the group of people you want to help by writing this book in the first place. Think of everything you can possibly offer to add value to your book and build a powerful arsenal of tools and resources.

When the potential buyer asks, “What’s in it for me?” (which they always do)… give them TONS of answers.

3) Use the 12-step method to create a promotional sales letter.

Now that you’ve answered the “What’s in it for me?” question, use the 12-step process to build a sales letter site for your book that explains it to the potential buyer.

They have a problem in their life. Your book is going to give them a solution for their problem… and a whole lot of “extras” if they buy on the specific day you’ve selected.

Tell them &ndash using the proven 12-step process.

4) Leverage the relationships you’ve built.

Now, simply go back to the experts who provided you the bonus items for your book promotion, let them know the day you have picked as your bestseller day and ASK them if they would help you promote it on that day.

GIVE THEM A FREE COPY OF YOUR BOOK.

Don’t be stingy. These are experts who have earned the right to be called an expert. You are asking them for a favor. Be generous enough to let them read your book first.

If you can afford it, send them a physical copy. If you can’t, email them a digital copy with a short, concise explanation of what you are doing.

Pick a specific day to target your focused effort. Give an overwhelming amount of bonus reasons for people to buy your book on that day; and then leverage the relationships with experts to get them to help you promote your book.

Why would they want to? Some will want to give back for the success they’ve earned. Some will want to because by doing so their bonus item is getting in more people’s hands (and their bonus item promotes them).

What will these experts use to help promote your book?

You guessed it… the “list” of their current clients.

Authors 25, 50 or 100 years ago would buy out their own first printing to make it appear their book was popular. Many “best sellers” used this tactic to get the Best Seller status so publishers would contract with them for future titles.

Tricky? Maybe. Successful? Absolutely.

Now it’s your turn.

Now that you know HOW to become a best seller, let’s address where to become a best seller.

Right now the 2 most popular bookstores for running best seller campaigns are Amazon.com and BN.com (Barnes and Noble).

To get your book listed in Amazon.com you can either:

Purchase the $149.95 option from Lulu.com for Global Distribution. This will get you listed in all major online and offline bookstores or go to Amazon.com and do it yourself.

If you take the “do it your self” route at Amazon, be sure to join Amazon.com’s Advantage Program. They will walk you through the process of signing up and getting your book listed in their store.

If you want to get listed in Barnes and Noble (online or offline), then visit BarnsandNobel.com.

Lulu.com will make both of these a simple process because you’ll already have an ISBN and you can order just a few books initially to get started with Amazon.com and/or Barnes and Noble.

Let’s talk through a few examples of how the Best Selling promotion may work:

1.) Leverage experts

We’ve already covered this one.

If I was writing the Pet Name book, I could find experts who are currently providing products and services to pet enthusiasts. Ask for bonuses and/or content from them. Then let them know the day I’m going to promote it and ask for their help.

I would provide them a digital or physical copy of the book to review. I would also ask what I could do to assist them. I’ve got to make it worth their while to help me.

2.) Leverage businesses

Rather than relying on 1 sale at a time from individual readers, I could approach businesses that sell pet-related products and see if I could get a licensing agreement with them where they buy a large quantity of books at one time.

I could sell 500 books to 500 different readers or I could sell 500 books to 1 or 2 pet stores.

3.) Leverage home town support

If it’s a localized subject &ndash like a travel guide to North Carolina beaches &ndash you could focus on specific businesses along the North Carolina coast to promote your book.

You could also contact local radio and/or TV stations to get publicity for your book promotion.

The biggest key to your best selling book promotion… don’t just go through the motions. Make It An EVENT! And have FUN with it.

OVERVIEW

Many organizations produce in-house tools or modify commercially-available tools for their own use. These tools should get documented so they are of use to others in the organization.

If this documentation is not created or is poorly written, it costs you twice:

* The first cost (attributed to any poor user document) is the cost of answering the Users’ questions (technical support).

* The second cost, arises from the lost time of your employees trying to understand the poor User Document.

Psychological costs also affect both the external and the in-house User.

THE FIRST COST: TECHNICAL SUPPORT

This is the cost you incur whenever you produce poor (or no) User Documents. It arises for any User when he/she needs technical support. For external Users, the cost is your technical support staff, toll-free telephone lines, etc.

For internal Users the cost is the time spent by the developer or modifier of the tool to answer the questions of his/her fellow employee. This is an expensive technical support cost…these people are usually paid more than your technical support staff. Thus this first cost is even greater for poor in-house documentation than for shoddy documentation released to the public.

THE SECOND COST: USERS’ TIME AND RESOURCES

For Users outside your company, the second cost is assumed by the Users themselves or their employers. These confused Users are expending their company’s time: the time lost trying to get the product to work, and the time spent dealing with your technical support.

For your in-house Users, this cost is borne by your company. It is your employee–on your time– that is wasting your company resources trying to use an arcane product or document. Here is where your deficient in-house documentation costs you twice.

PSYCHOLOGICAL COSTS AFFECT ALL READERS

In addition to these time and monetary costs, there are the psychological costs wreaked by poor User Documentation.

For frustrated Users outside your company, your poor documentation results in a negative perception of your company and its products. This may result in loss of business.

For users inside your company, the psychological cost is decreased employee morale, as evidenced from these possible statements:

* Our company produced this junk?

* These people are not a sharp as I thought they were.

* If other employees can produce this confusing stuff, then I can work at that same level.

Thus the ill will outside your company can cost you future sales; the ill will inside your company can cost in decreased employee morale.

SOLUTION: INFORMAL REVIEWS

Once someone writes a User Document for an in-house tool, that document should be informally reviewed.

SELF-REVIEW

The author can perform the first review on his/her own.

Use your word processor’s spelling checker to correct common errors. You can use the word processor’s grammar checker, however most of these are inaccurate.

Before doing this review, let the document sit for a day or two. This will help you forget what you meant in your unclear writing. When you do the review and you find yourself asking “what did I mean here?” you will have found a place in the document that needs revision.

When doing the review, imagine you are user of the tool and reader of the document. Imagine the tasks that the tool user wants to do. Does the document enable the Reader to find what he/she needs? Is the writing accurate (correctly describes the tool), clear, and complete? Make the changes that would improve the document.

EXTERNAL REVIEW

Then, if possible, use an external reviewer (inside your company). To do this, the writer should:

1. Find a potential User of the tool. This should be someone who is not already familiar with the tool, and as similar to the target audience of the tool as reasonable.

2. Have that reviewer use the document to guide him/her in use of the tool. Solicit comments on the document. Note the suggested changes, additions, deletions, clarifications requested by the reviewer. Some questions to ask might include:

* Does the document tell you what you need to know?

* Is it easy to find what you need in the document?

* Does the document answer your questions? If not, what questions are unanswered?

* Is the document easy to follow? If not, where are the problem areas?

3. The writer should make changes as necessary.

If you cannot perform this “semiformal” review, then get anyone other than yourself to simply read the document, and make suggestions for improvement.

CAUTION

Make sure that the review process does not become an inhibition to those writing User Documentation for in-house Users. Stress a cooperative — not adversarial — mechanism whose result is quality work. Do not try to create the perfect User Document.

If you want to learn how to write so that people will not only read what you write…but also be compelled to take action based on your words, then take these steps.

You need to identify persuasive writings and examine the writing style. Think of the last time you read something which made you take action. It can be a simple headline for an ad which caught your attention or an inspiring story in the local paper.

When you identify the persuasive writings, you can can then examine it by reading actively.

It’s natural for most people to read passively. You see some text which catches your eyes and before you know it, 30 minutes have passed. At most, you get a good feeling if you’ve learned something from the text. Reading passively doesn’t build your writing skills.

Start browsing and reading things that catch and keep your attention. Study and anaylyze the text. What words are being used? What length are the sentences and paragraphs? What is the tone of the message? How does the author transition from one paragraph to the next?

What is the main point the author is trying to convey? Who is the author writing to? These are just some of the things you want to study in depth.

You want to read text from many different authors so you get a variety to examples to follow. When you approach reading actively for a while, you’ll naturally begin to write in a way which is more attractive to others but more importantly, it’s attractive to you.

If writing becomes easier for you, you will be apt to write more. As they say, the more you practice, the better you get. So the biggest stepping stone for you is to get more comfortable just writing. Once you’re comfortable then you’ll start writing more without hesitation.

To read more actively, write down what you’re reading. Yes, copy the words you read onto a blank sheet of paper or legal pad. This will force you to read slower and actually examine the words and sentence structure.

Persuasive writing is a skill that any marketer should perfect. Even if you outsource your copywriting, you will find that having the ability to write persuasively can win you more friends in the right places.

Copy editing is a most important and time-consuming task for those involved in the field. It requires the sensitive editorial handling of print material of every kind. And it requires the editor’s close attention to a document’s every detail, its format, and all of its elements; a thorough knowledge of what to look for and of the style to be followed as desired by the author or client; and the ability to make quick, logical, objective, justifiable, and defensible decisions in the correction of spelling, grammar, punctuation, terminology, sentence structure, clarity, conciseness, tone and voice, inconsistencies, and typographical errors. Valued editors are those who know editorial and factual things that others don’t know and who offer keen understanding of an author’s need to advance communication.

To begin with, copy editors are thoroughly familiar with and comfortable applying the universally accepted editorial and typographic marks and symbols&ndashas described in the Chicago Manual of Style and summarized under proofreader’s marks in Merriam-Webster’s Collegiate Dictionary, 11th edition&ndashthat are commonly understood by compositors working in English.

The editorial function comprises two processes: mechanical editing and substantive editing. Mechanical editing involves a close reading, with an eye on consistency of capitalization, spelling, and hyphenation and other end-of-line word breaks; agreement between verbs and subjects; scores of other matters of syntax; punctuation; beginning and ending quotation marks and parentheses; number of ellipsis points; numbers given either as figures or as words; and hundreds of other, similar details of grammatical, editorial, and typographic style.

In addition to regularizing those details of style, the copy editor is expected to catch infelicities of expression that mar an author’s prose and impede communication. Such matters include but are by no means limited to dangling participles, misplaced modifiers, mixed metaphors, unclear antecedents, unintentional redundancies, faulty attempts at parallel construction, mistaken junction, overuse of an author’s pet word or phrase, unintentional repetition of words, race or gender or geographic bias, and hyphenating in the predicate, unless, of course, the hyphenated term is an entry in the dictionary and therefore permanently hyphenated in every grammatical case. Job seekers, especially, need to attend to such details in their executive r

The idea is the most valuable intellectual property. And the interesting idea requires quality protection from the plagiarism. Before we start discussing why it is not worth plagiarizing, let’s clear up what we mean by plagiarism. The word Plagiarism originated from the Latin word Plagio which means steal. The encyclopedias define plagiarism as “misappropriation of someone else’s works: publishing someone else’s works without indicating the source or a usage of the work without the author’s permission”. If the source is not indicated that is plagiarism.

The objects of plagiarism can be literature works, movies, translations as well as term papers essay writings, etc. The law suggests severe penalties for plagiarists. But despite it the unpleasant phenomenon is still flourishing in our society. The present article warns you how not to become the victim of plagiarism. The problem of the net plagiarism is very urgent nowadays. Any student searching an essay or term paper on-line can fall into this trap. Of course you can find a ready made research paper you need. But here you encounter RISK 1. No one can guarantee you that this paper is used for the first time. Moreover, it could be downloaded by the student from your college and submitted to the same tutor. RISK 2: Now all the tutors are aware of the existence of such free on &ndashline collections. Your tutor could have seen this work on the net. In this case he would have the right to demand your rewriting the paper. Risk 3: Now many universities have acquired the special anti &ndash plagiarism software for detecting the plagiarised works.

Such systems compare the text of your term paper research with the Internet resources base, with other students’ works and also printed issues and italicize the places with the repetition of the texts from other sources. Then it counts up the percentage of such duplications in the text. Risk 4. Downloading a paper from one of the on-line writing services is also a guaranteed way to get a plagiarized writing. Such services offer the students’ works that had already been submitted. So, if you finally have made up your mind to download a ready work, at least paraphrase it, add some chapters and change their order. If you have no time to reconstruct the completed version, the best way out for you is to order a unique writing from a professional custom writing service. This way you will get 100% original paper.

There is a stigma associated with writers turning to editors for assistance with their work. Some people see outside editing as an unfair advantage, a form of literary cheating. Writers are expected to be able to objectively evaluate their own work. Interestingly, this is exactly the opposite of what one finds in other professions. Witness the famous phrase, ” A doctor who treats himself has a fool for a patient.” Let’s not forget, ” A lawyer who represents herself has a fool for a client.” Writers are treated differently from these other professionals, though. Writers are somehow expected to turn in perfect drafts of novels, articles, work reports, and term papers. Their work must be edited before it is turned in. Anything less is considered unprofessional and unacceptable.

Here’s the twist in this story. Best-selling authors, magazine writers, and newspaper columnists all have editors! That’s right, perfection is only required ahead of time from students, business people, and unknown writers. Those who have “arrived” suddenly benefit from editorial guidance and second opinions on their work before it reaches its final audience.

What’s wrong with this picture? What’s a writer who is still in school or hasn’t yet been published to do? One option is to ignore the naysayers. Go right ahead and get help on writing projects before they are submitted. Ask a friend or a relative who has a firm grasp of grammar and writes well if he or she will edit or at least proofread your work. If nobody in your immediate social circle qualifies, there are many people and companies offering proofreading and editing services. If time and budget allow, take advantage of them.

What about when circumstances force a writer to tough it out alone before turning in the work? If you’re forced to take written matters into your own hands, here are the things to look for while acting as your own editor.

• Spelling &ndash Run spell check, but don’t rely on it exclusively. Look up words if you are unsure about them, even if the software approves them. Never think, “That’s close enough,” or “They won’t notice,” or “A few spelling mistakes are acceptable.” If you’ve been the victim of an educational class or system that told you that spelling doesn’t count, then whoever told you that has done you a disservice. Spelling counts!

• Grammar &ndash Many people advise that you make sure what you write matches the way you speak. That will work if you speak correctly all the time. If not, you can easily review grammar lessons online at no cost if you need a refresher.

• Punctuation &ndash Make sure you put in all the apostrophes and quotes necessary. Double check to make sure you ended interrogative questions with question marks. It’s easy to just type a period at the end of all the sentences out of habit.

• Typos &ndash Blame the gremlin that hides in your keyboard if you want to, but fix them anyway. Even though people will probably know what you meant to type, don’t make them guess.

• Clarity &ndash When a writer knows what he is saying, he sometimes overlooks other possible interpretations. “The mother checked on the baby while she was crying.” Who was crying in that sentence? It could be either one of them. “All the tabloids had to say that the Hollywood couple filed for divorce.” Does that mean that there were multiple tabloids and each and every one reported the same story or does that mean that there were no other details available and the tabloids simply had only that one fact to report?

• Consistency &ndash Verify that whenever there are two or more acceptable forms of the same word, the same form should be used every time throughout the piece. Examples to watch for are TV/television and USA/U.S.A/US of A.

• Organization &ndash Make sure your thoughts flow logically and each idea builds upon the one before it. You can’t make your point if nobody can find it!

• Word usage &ndash All forms of communication should fit their audiences. The way a person expresses herself at a Super Bowl party should be different than in a formal written report to her boss.

Scanning your work projects or term papers for these different areas will not only improve the particular assignment on which you’re working, the process sets your brain on the right path for future writing projects as well. Maybe your readers will be saying, “A writer who has himself for an editor just may be on to something.”

College is a stage of life that will be remembered forever and retold to children and grand-children. Studying at college, you go through a good school of life and get a wonderful opportunity to build your future career using that intellectual treasure you’ve received. Before the start of a college year you make a promise to study hard and to make good grades. After the start of the school year the promise is forgotten due to various activities on campus that are so attractive to a young individual. University social life carries you away from all the problems. They start when exams begin.

There are several ways to avoid this “torture chamber”. Firstly, by making all “A’s” you automatically get your average and become free. But let’s agree that it is quite impossible for a sociable person to compete in every field. The other solution is writing an excellent term paper that becomes an example for the whole course onwards. Term papers are given as a written assignment to check the knowledge of a student and this is where you can show yourself. If your writing skills leave a little more to be desired, you can always use services of a company providing term paper help and order the top quality paper. If you are very self-motivated, feel free to use any unique idea that comes to your head for your term paper.

Even after applying all advice given above you still may face an exam. There is nothing to be nervous about, no lethal cases were observed in the history of studies. There are some unique methods that may save the situation. It is important to keep your face even if the situation seems hopeless. Your self-confidence may save you from additional questions and you’ll walk out of the door with a great feeling. The presence or the absence of certain knowledge is not the deciding factor of your grade and you have to believe in this. Appearances are important, no matter what you were told. The first impression much depends on the appearance and therefore it is a good idea to stick to the dress code and make an impression of a diligent student. Even if your motivation is high, never use cheating as a way out. Such cunning ideas may result into expulsion from college. Use your imagination and logical thinking instead of cheating. There may be a point in your conversation when you get to the point that you know perfectly well. Try to use this opportunity showing that you are an educated individual. You can make up some details, but the main part should not be changed. If you are asked to prove a never-existing fact, it will be the end of the conversation. If a chance to state your opinion occurs, do it immediately with no doubt. The most important thing you have to keep in mind is that you may fail the exam and you have to think what you are going to do next if this happens.

Ever had your moral convictions put to the test? Most of us think we know what we’d do in any given situation. But do we really? Maybe another unknown part of us surfaces and takes over&ndashleaving us in a confusion of questions. But the deed is done and we cannot take it back.

This is the predicament, Harry Jenkins, protagonist/lawyer of The Osgoode Trilogy finds himself in, at the beginning of the first novel, Conduct in Question. Harry longs for freedom and love, but has been trapped under his senior partner’s thumb and in a dead marriage for years. He’s always been certain of his own moral convictions, but when his partner drops dead in the office, Harry is free to make his own mistakes.

He and his wife Laura often argue about money.

&ndasha topic fraught with land mines. Her hardened face floated up in his mind.

“Law practice is more than just making money,” Harry had insisted.

“Of course!” she said in wearily impatient tones. “But it certainly doesn’t hurt to set the right value on your services.”

“So I’m not making enough. Is that it?”

“No. But if you didn’t get so personally involved with your clients, maybe you’d do better.”

Harry was astonished. “So I care too much about them? I care about what I’m doing?”… “Clients trust me! I’ve earned that. I can’t turn around and fleece them.”

Although not satisfied with life, Harry&ndash

had learned his lessons well. He had kept his part of the bargain. But where was his reward? Flashy cars and grandiose houses were the supposed perks of his profession. His Ford was surrounded by Audis. Playing by the rules had not gotten him far. Of course, he wasn’t poor. Laura and he were comfortable. Yet, there was a yearning, a sense that the time for making real money was passing. But it wasn’t just the money. A dull emptiness nagged at his spirit.

And so, he is ripe for the picking! Almost immediately, he is swept into a massive money-laundering scheme by the enigmatic Mr. Chin &ndash land developer &ndash thereby putting him in direct conflict with his oldest and wealthiest client, Marjorie Deighton. With Albert Chin’s huge retainer check for work to be done, Harry senses something is amiss. When he deposits the check in the bank, the manager demands he make a payment on his deceased partner’s very substantial and overdue bank loan. Otherwise, he will freeze the Chin money. In a dilemma, Harry is forced to use the Chin retainer to make a payment.

Harry was scrupulous about client funds, and would fret if the bookkeeper missed a penny. Snatching up his check book, he saw in his mind the bright and trusting faces of a hundred clients. He saw those faces turn gray in disbelief when he uncapped his pen.

Petty triumph gleamed in Mudhali’s eyes.

Despite years of circumspection and care, Harry was driven by a new and reckless fury. Either he made a payment, or the bank would freeze his accounts. Mudhali had nailed him to the wall.

Like most of us, Harry is good at justifying his actions.

Albert Chin had said that money was no problem, and after all, there was lots of work in preparing those offers. He would search the titles to the properties, do the corporate searches, and prepare six offers and submit them. Surely that would add up to twenty-five grand. Besides, Chin would not have given him such a munificent retainer had he not expected a sizable bill. And Harry knew that he was not the only lawyer guilty of such an infraction.

What does Harry do? After all, he may be our hero, but he’s a pretty human guy. Despite his instincts and better judgment, he turns a blind eye to obvious signs of danger and accepts Mr. Chin’s gifts.

Harry withdrew two first-class tickets for flights and a voucher for a three-night stay in a luxury suite in Nassau. “The Atlantis Resort,” he whispered. Shimmering blue waters danced before his mind’s eye.

After a moment, he said, “This is more than kind of you, sir, but&ndash”

Mr. Chin held up his hand. “Please. The conglomerate wishes to express its gratitude for your most timely service. We know you have made room for us in your busy schedule.”

“But surely not. The retainer is very substantial, and…” He fingered the brochure, which featured a photograph of sunny beaches and gently lapping water.

And so, much of Conduct in Question is about Harry trying to extricate himself from the clutches of Mr. Chin. But Harry has lots of other problems to contend with when he comes face to face with the nature of evil in tracking down the Florist, a sadistic killer with an artistic flair who believes he is called to judge the worthiness of his victims. But that story is for another day!

A battle is won when a leader is successful. We can find a large number of examples in World history. Today we can also see that the statement is quite true. There will never be a result if the lead is taken by a weak personality who doesn’t know the meaning of the word “leadership”. Nowadays people elect their leaders considering their qualities and thinking about the result of their choice. People usually prefer a strong-willed, intelligent, active, ambitious person to be their leader and perform different duties. There is no other way to show these traits but to express them orally or on the paper to be forwarded to voters. Once being elected you must know how to express the point of view of others and to represent their interests properly. To do the above-mentioned you have to be a nice orator and easily hold the attention of a crowd. To be a good leader you are to be politically literate. There is nothing in this life that could do without politics and this is a well-known fact. Becoming a part of the governmental system you are to represent the ideas of those who had voted for you. To be successful in this field you are to be rather persuasive and very industrious in proving your idea.

If to break a word “spokesman” apart, we get “spokes” which is, without doubt related to the verb “to speak” and “man” that identifies a person who speaks. The definition is &ndash a man who expresses an opinion. One has to be really talented, even gifted to achieve a proper result by expressing his point of view and trying to persuade others that your statements are true. The task of a spokesman is not only to speak out in public, but to prepare the basic information on what you consider to be right and to distribute it among the voters for them to get a general idea. This is where you’ll need the skills to write a persuasive essay. The main tasks of the essay you write is to persuade voters that your idea, opinion or any other statement that you venture to express is worth voting for and sticking to. For doing this you need to structure it right and know some of the ways to highlight the main idea. You make up a couple of statements that show the main idea and build an essay around, using as many facts to support as it is only possible. The more persuasive essays you write, the more experienced you become in convincing others. There have to be no contradictions to your own words and certainly no lies. It is pretty easy to check if the fact that you use is true. And if it’s not, it is not going to give you a bonus in your voters’ eyes.

It is also necessary to avoid strong verbs, though it is possible if you use the so called “shock therapy”, so popular among some leaders to catch a person unawares and make him think your way. Though it is considered to be wrong to make somebody change one’s lifestyle, playing with his/her thoughts and ways of thinking, spokesmen usually use this technique to be sure of the effect of their creation. It is so easy to play around with basic needs of people and the way they can be satisfied. It also can be used in your persuasive essay. After considering some of the facts, we can see that to be a leader and a spokesman one has to possess a lot of skills. And one more important thing, except unique talent in writing and being an orator; a good spokesman will never betray the hope of those who ventured to vote for you.

So how long is too long to market a book? According to some studies (both formal and informal) marketing (and seeing the results in the form of book sales) can take anywhere from six months to two years, it all depends on what you want to get out of it.

Ideally though, you should plan to market your book ongoing — if, that is, being an author is a career choice and not a hobby. If it’s a hobby then don’t put any more time into it than you have to, or you might not choose to market it at all. For some, having the finished book is sufficient. But generally authors don’t write and publish a book just to see it “done;” they publish it to further dreams of seeing their careers flourish. If that’s the case then your marketing plan should last as long as your career does and hopefully, that’s a really long time.

But how long should you stick to marketing one book before moving onto the next? The answer depends on a lot of things. Topic, for one, will often drive the wheels of a campaign and it’s often said that the best way to market your first book is with your second and third and forth and well, you get the idea. But now comes the most challenging question: if you’re extending a marketing campaign beyond what you originally had on your marketing outline, what on earth will you do to promote it?

If your book is new and your promotional wheels are just hitting full steam the answer to how you might promote your book should be easy. But if it’s a year down the road and you feel you’ve done everything you can do to market your book you might be asking yourself: what’s next? This is a great time to assess what you’ve done, what’s worked and what hasn’t. It’s often in our nature to stare at a closed door begging for it to open, but if the doors you’re knocking on still aren’t opening, then perhaps it’s time to move on to marketing items better suited to your book.

By this I mean that when you go through and evaluate all you’ve done, it might be easy to say, “You know, I spent a lot of time on this and it’s still not doing anything for me, I’ll think I’ll invest more time on it and see what happens.” This might seem like a good idea. Certainly the folks at Oprah might not want to hear from you the first 20 times you pitched but on 21, you could strike gold. The likelihood is, however, that you’re just barking up the wrong tree and need to move onto greener pastures.

For example, let’s say you’ve done some speaking engagements in the past year and every time you do them you get tons of new sign-ups for your newsletter, you sell lots of books and best of all, you get asked back! So why don’t you do more of them? Well, probably because the rest of your book marketing is taking up so much time that you’re unable to devote as much time to this as you can. Now you’re in a perfect position. Why? Because you can dump the stuff that’s not working so well and focus on the things that are working well, like your speaking engagements. The same is true for media, if you get a lot of it when you’re pitching it, then why not pitch more?

For many of us, deciding what to do and when to do it can be confusing, but after you’ve spent months doing everything you’ve ever read or heard about, the obvious successes start to clarify themselves and then, what you need to do becomes crystal clear.

If you’ve only got one book to promote, here are a few tips that might help extend the life of a campaign and give you more ways to market:

* Creating spin-off products: special reports, eBooks and audio product are a all a great way to get some additional mileage out of your book. Creating products that lead to a product line can help leverage more sales. Often when consumers buy one product in a line, they’ll buy all of them.

* Speaking events: speaking on your book’s topic can really lengthen a campaign. By setting up speaking engagements you’re getting the message out there on your book, selling books to the audience and keeping the wheels on your campaign turning.

* Gather your evergreens: an “evergreen” is a topic that’s consistently viable from year to year. This means that if you have a news peg on the topic of Labor Day, you can trot this pitch out year after year and the media will love it. Understanding and building these evergreens into your campaign will greatly help extend your marketing campaign.

* Updating your book: with the exception of fiction, most books could stand a refresher every so often. For some books it’s yearly, while others can wait a bit longer. The updated version is a great way to capture additional promotion. I update my books yearly and provided that I’ve added new content (and not just changed a few URL’s) I will re-promote each of these as they come out — just like I would a new title.